10-Module Self-Paced Course · Original Course Cover
Advanced Customer Acquisition & Ethical Selling
The 30-Day Selling System — A Practical Self-Paced Online Business Course
Author / Creator: Rodney D Isaacs
10 Modules · Start Here Workbook & Audio · 30-Day Action Plan · English
One-time purchase — No subscription.
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About This Course
Learn how to develop a small digital product business through practical, structured and ethical online selling.
Advanced Customer Acquisition & Ethical Selling incorporates The 30-Day Selling System — a beginner-friendly, self-paced educational programme containing ten structured learning modules, illustrated explanations, practical workbook exercises and a 30-day implementation pathway.
The course guides learners through understanding online business models, identifying a target audience, developing a digital product, building a simple sales funnel, preparing a selling system, attracting visitors, following up with prospective customers and improving results through measurement and testing.
The programme emphasises honest communication, customer value, realistic expectations and consistent practical action. Learners begin with a dedicated Start Here workbook and introductory audio lesson that explain how to organise study time, manage technical challenges and complete the course at a manageable pace. Each module includes theory, diagrams and practical workbook activities.
Disclaimer: This course is non-accredited and intended for practical education and skill development. Completion does not guarantee employment, sales, income or business success.
What You Will Learn
- 1Explain how a basic online digital product business operates.
- 2Identify a target market, customer problem and suitable offer.
- 3Plan and create a small but complete digital product.
- 4Understand and map a simple sales funnel.
- 5Prepare landing pages, payment arrangements and digital delivery processes.
- 6Develop a consistent approach to attracting relevant visitors.
- 7Communicate with prospective customers through helpful and ethical follow-up.
- 8Plan a simple automated email sequence.
- 9Track essential sales and marketing performance indicators.
- 10Identify opportunities for improving an existing selling system.
- 11Understand the principles of a product ladder.
- 12Develop and follow a practical 30-day business action plan.
Who Should Take This Course?
- Beginners exploring online business
- People interested in creating digital products
- Small business owners wanting to understand online selling
- Employed individuals learning new digital skills
- Unemployed individuals exploring entrepreneurship
- Freelancers and developing digital entrepreneurs
Curriculum Overview
Start Here — Managing Your 30 Days
Includes a 16-page PDF workbook and approximately 5-minute introductory audio lesson. Learners establish a study routine, select a schedule, prepare for technical challenges and develop a plan for completing the course.
Module 1 — Understand the Online Business Model
Understand how online businesses operate, examine different business models, identify the building blocks of digital commerce and distinguish realistic opportunities from misleading income claims.
Module 2 — Choose Your Niche and Offer
Identify a specific audience, understand customer problems, develop a clear product offer, explore pricing and obtain early feedback.
Module 3 — Build Your First Digital Product
Learn how to turn an offer into a practical digital product, create a useful free resource, use accessible tools and conduct a quality review.
Module 4 — Understand a Simple Sales Funnel
Understand the customer journey, identify the stages of a basic funnel and prepare a visual map showing how prospective customers can discover and purchase a product.
Module 5 — Prepare Your Selling System
Explore the components of a selling system, including landing pages, product presentation, payment arrangements, automated delivery and customer trust requirements.
Module 6 — Attract Your First Visitors
Explore beginner-friendly organic marketing, understand warm and cold audiences, create useful content and develop a consistent, respectful visibility routine.
Module 7 — Develop Customer Follow-Up
Understand how to communicate with interested customers, plan a five-email welcome sequence, respond honestly to common questions and maintain appropriate post-purchase communication.
Module 8 — Test, Measure and Improve
Learn to track basic performance figures, identify where prospective customers leave a funnel, gather feedback and make controlled improvements.
Module 9 — Understand the Product Ladder
Explore how free resources, introductory products and more comprehensive educational offerings can fit into a logical customer learning journey.
Module 10 — Complete Your 30-Day Action Plan
Bring the course together through a practical operating schedule, a launch checklist, progress reviews and a structured 30-day implementation plan.
How the Course Works
- 1Begin with the introductory audio and Start Here workbook.
- 2Work through the ten modules in sequence.
- 3Read the theory and study the diagrams.
- 4Complete the practical workbook activities.
- 5Apply the lessons to your own business idea.
- 6Track your progress and review your 30-day action plan.
Product Information
- Course title
- Advanced Customer Acquisition & Ethical Selling
- Subtitle
- The 30-Day Selling System
- Author
- Rodney D Isaacs
- Modules
- 10 modules + Start Here
- Duration
- 30-day recommended self-paced learning programme
- Format
- PDF lessons, workbook and introductory MP3 audio
- Language
- English
- Access method
- Online access through the Ecomleads course learning area after verified payment.
- Access period
- Access period to be confirmed before enrolment opens.
- Price
- R 499,00 (ZAR)
- Purchase type
- Once-off payment — no subscription
- Availability
- Coming Soon
- Delivery
- Automated course enrolment and access instructions emailed after confirmed payment.
Course Access & Your Rights
• Automated Enrolment: Once PayFast is activated, confirmed payment is designed to create or update a CRM contact, enrol the learner in the correct course, and email access instructions.
• Protected Access: Learning resources — ten downloadable PDF module guides, one Start Here PDF workbook and one introductory MP3 audio lesson — are delivered through secure, authenticated systems. Paid course files are not made publicly accessible.
• Consumer Protection: Purchases are governed by our Refund Policy, Cancellation Policy and Digital Delivery Policy, read with applicable South African consumer law.
• Terms: See our Terms and Conditions and Payment & Security Policy.
Customer Support
Questions about this course, your enrolment or access? Our support team acknowledges enquiries within 24 hours.